The order status board system works by watching the POS for all new checks being processed and uses configurable workflow to track how an order moves through the production flow. The tracking allows for the multiple updates at different stages of readiness.
The displays can be used for marketing purposes by triggering different images and video based on the items being ordered and time of day. This allows you to effectively target your customers with marketing that is not just appropriate to the current menu but also based on their order. The media displayed can range from deals or combo specials offered by the establishment to suggestions for sides to buy along with your main dish.