OTMS created a new system to improve the customer loyalty program for a large multi-regional casino company
On the Mark Solutions (OTMS) partnered with the client on an internally developed player tracking and loyalty management system to be installed across many locations managed by a large casino operator. OTMS worked with the client to identify the unique configurations in use at all of their properties to create a single unified platform with the flexibility required for their operations. OTMS then developed the interface for their POS system, Oracle Hospitality Simphony, for consistency and ease of use.
Key elements of this solution include:
- The casino operator no longer depends on outside casino loyalty system vendors and can manage all operations in-house.
- Using a customized CRM back end this solution stores information for player tracking and comp management.
- Administrators can configure the interface to work uniquely at each location, changing what sales promotions are running, what comps are allowed, etc.
- A single platform makes installation, configuration, training and support easier for all parties.
By pairing OTMS custom interface development services with an API developed by the client we were able to create this solution to fit the company’s specific needs. Investing in this project allows this multi-regional casino company to provide a consistent player experience across all their properties. Standardizing on a single platform controlled internally puts them in control of both their IT and gaming operations. New features and functionality can be developed as required by the business rather than making feature requests to outside vendors.
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